Hard Rock’s Pinktober raises more than $13,000

Tahoe Onstage

Presenting the check for $13,134.25 are, from left, : JoAnn Conner, President, South Lake Tahoe Cancer League; Michael Frawley, President, Hard Rock Hotel & Casino Lake Tahoe; Linda Lynch; Mike Lych; Alisa Mirabal, Director, Hard Rock Hotel & Casino Lake Tahoe.

Proving once again that Lake Tahoe is among the nation’s most caring and supportive communities, Hard Rock Hotel & Casino Lake Tahoe visitors and employees raised $13,134.25 in charitable donations during October’s property-wide “Pinktober®” event.

The final amount – nearly triple the resort’s original goal – was presented Dec. 1 to South Lake Tahoe Cancer League President JoAnn Conner, and will support the volunteer organization’s continuing efforts to provide no-cost resources to cancer patients in active treatment. Funding for South Lake Tahoe Cancer League comes entirely from individual and business donations.

Hard Rock Hotel & Casino Lake Tahoe organized “Pinktober®” to coincide with Breast Cancer Awareness Month, asking employees to contribute and donating portions of the proceeds from sales of limited edition T-shirts, pins, and Pink Hard Lemonade beverages to the month-long initiative.

Donations also came from the resort’s $20,000 slot tournament, an Oct. 21 Mojo Green concert, and “An Evening with Dan Aykroyd,” an Oct. 27 event in which the “Ghostbusters” star held a meet-and-greet and Q&A with fans prior to a live art auction.

Related stories:
Fame hasn’t gone to Dan Aykroyd’s head, vodka has.
– Tahoe Onstage’s Q&A with Dan Aykroyd

Tahoe Onstage

Dreu Murin interviews Dan Aykroyd during the Crystal Head Vodka tasting event at the Hard Rock Hotel & Casino.
Tim Parsons / Tahoe Onstage

About Tim Parsons

Tim Parsons is the editor of Tahoe Onstage who first moved to Lake Tahoe in 1992. Before starting Tahoe Onstage in 2013, he worked for 29 years at newspapers, including the Tahoe Daily Tribune, Eureka Times-Standard and Contra Costa Times. He was the recipient of the 2011 Keeping the Blues Alive award for Journalism.

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