Latin singer Yuridia performs Friday in Reno

Yuridia will perform on Friday, Nov. 25, in Reno’s Grand Sierra Resort.
Chino Lemus 2017 (c)

Latin singer Yuridia has spent the past decade at the top of the Mexican music charts  with successive No. 1 albums dating back to 2006, a handful of honors over the course of her career from Premios Juvented’s BEST ARTIST and CATCHIEST SONG awards to Latin Billboard’s award for BEST POP FEMALE ALBUM. With her musical output going 23X Gold in Mexico, her current Pa’ Luego Es Tarde Tour marks a rare venture by the artist through several dates in the United States.

Having released a mostly Latin pop collection of albums, Yuridia has also leaned on heartbreak ballads, with her most recent record, “a’ Luego Es Tarde”, comprised of Mexican ranchera music. The singer, who rose to fame following her appearance and ultimate second place finish on “La Academiam” which could be likened to a more dramatic reality series version of “American Idol.” She would go on to burst into the Mexican mainstream, frequently selling out arenas south of the border.

It is this larger than life stage persona that accompanies Yuridia on tour. Her concerts typically consist of costume changes, colorful sets, and the booming husky voice often complimented by the audience singing along.

Though growing up in Phoenix, it is the southwestern United States that has called her back. After living in Mexico City, the singer has often spoken of returning to the American desert. This Friday, Yuridia will perform in Grand Sierra Resort’s Grand Theatre, where she’ll revisit the different stages of her recording history – from those ranchera songs to the ballads to the higher energy Latin pop.

-Shaun Astor

Yuridia
When:
8 p.m. Friday, Nov. 25
Where: Grand Sierra Resort, Grand Theatre
Tickets: LINK

ABOUT Shaun Astor

Shaun Astor
Shaun Astor cites pop music singers and social deviants as being among his strongest influences. His vices include vegan baking, riding a bicycle unreasonable distances and fixating on places and ideas that make up the subject of the sentence, "But that’s impossible…" He splits his time between Reno and a hammock perched from ghost town building foundations. Check out his work at www.raisethestakeseditions.com

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